Reebok is a subsidiary of Adidas, is a global athletic footwear and clothing brand. The brand describes itself as “committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo”. The company designs, manufactures and sells fitness, running and CrossFit apparels, with brand name shoes such as Reebok Freestyle and Reebok Pump. 2013 saw Reebok update its logo to the delta sign, which is meant to incorporate the three pillars of positive self-change: mental, physical and social. This is only the third logo that Reebok has had in its 120 year history – having previously used the Union Jack, and then the famous vector.