Loan.co.uk launched as a fresh alternative to the often confusing and complex nature of borrowing money. It is fundamentally based on an upfront and jargon free customer experience, ensuring that each loan is suited to the individual borrower. Dealing in second mortgages ranging from £3,000 to £1,000,000, loan.co.uk aims to be completely transparent in explanations of customers’ rates, why they have them, the fees charged and the timescales involved. This objective is delivered through developing a streamlined five step process to applying for a loan online and a more personal and supportive approach to customer service. In 2014 it was awarded the Best Second Mortgages Newcomer award at the Secured Loans Awards, and has continued to grow as a trusted and efficient lender.