Social Media Manager

Glasgow

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Overview of Role

The thing that makes your position so important in Equator is that you play a key role in the development and implementation of digital media strategies for our clients. With support from the Digital Media Manager and Marketing Director, you’ll be hands on in the day-to-day management of campaigns, making sure that they hit or exceed client targets and expectations.

Responsibilities

About you

  • Proactively highlighting new platforms, tools and strategies that could improve campaign results as    part of Equator’s industry leading social media proposition

  • Seeking out opportunities to grow existing client accounts and budgets by proposing new and innovative ideas that will hit KPIs 

  • Pulling together and presenting pitches for new potential clients. Recommending budgets and strategy and demonstrating tangible results and forecasts 

  • Understanding and being mindful of the commercials behind all social media jobs – budgets, available hours, time entry and profitability

  • Knowing the ins and outs of multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest. Understand their strengths and weaknesses when it comes to addressing specific client briefs and make use of their various targeting, optimisation and analytics tools to get the best results for our clients

  • Developing social media strategies that encompass both paid and organic activities including content creation and scheduling, community management, targeting and segmentation, ad campaigns, crisis management and social listening 
  • Preparing and delivering campaign forecasts across metrics such as reach, traffic and CPC

  • Digging into the data to analyse what’s working well and what isn’t in order to power campaign optimisations to hit KPIs

  • Collating performance data into comprehensive and engaging reports to present at internal and client meetings

  • Integrating social media campaigns into the wider digital media and marketing teams, sharing learnings and insights across the team and seeing the bigger picture

  • Working with the wider digital media and marketing team to understand their channels and integrate with our wider offering, lending support as required

Your qualifications

About you

  • A marketing or business degree

  • You have an understanding of all digital marketing channels and how digital media can work as part of a wider mix as well as in its own right
  • An excellent communicator, both written and verbal

  • Creative flair and a good eye for design and formatting

  • A perfectionist when it comes to attention to detail

  • Strong analytical skills

  • A proactive learner

  • An interest in seeking out new innovations in digital media and digital in general

  • You build great rapport with clients and colleagues, and have experience working with senior stakeholders

From us to you

Benefits

Time to get refreshed

25 days annual leave plus 9 public holidays

Free fuel

Complimentary caffeine and fruity snacks

The Friday Social

The drinks are on us at the end of the week

Invest in your future

Join the contributory pension scheme

Superb social calendar

Including the best annual BBQ anywhere

Cut pollution

Get on your bike with the Cycle To Work Scheme

Healthy body & mind

Exclusive membership to the super hi-tech Village Gym

Equator loves families

Get enhanced maternity leave & Paternity leave

Contribute to grow

A commitment to ongoing training and development

Interested? We'd love to hear from you

Apply Now