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Search Strategist (SEO & PPC)

Marketing | Glasgow | Search Strategist (SEO & PPC)

Your job

This is an exciting opportunitiy for a smart and conscientious individual wishing to embark upon a career in digital marketing search strategy. Reporting to the Head of Search, you will undertake a range of tasks and call upon a number of different skillsets on a daily basis. You are a proactive strategic thinker with strong knowledge of both paid and organic search. Based at our digital agency in Glasgow, you will be partly responsible for the integrated strategies of a group of clients, and manage experts to deliver campaigns that meet client objectives and hit targets. This is a fantastic role with scope to assist in the development of our search offering.

Sound like your dream job? Apply now - or read on to find out more.

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Your

Responsibilities

  • Undertake audits of our integrated search campaigns to identify new opportunities and develop strategies to meet campaign objectives.
  • Lead organic and paid teams to deliver an effective strategy for key client accounts.
  • Regularly undertaking competitor analysis.
  • Assist in the co-ordination and allocation of budgets across channel activities, internally and externally.
  • Oversee the implementation of strategies, giving effective feedback as appropriate.
  • Assist in developing and delivering achievable, engaging forecasts and targets for our clients.
  • Measure and work with the teams to optimise the plans on a regular and ongoing basis.
  • Maintain high levels of satisfaction and retention of clients across the function, regularly meeting with them to plan, execute, and monitor campaigns.
  • Remain current on the latest industry trends, search landscape, guidelines, and changes.
  • Monitor and identify the best technologies to enhance our services, and to help position us as a leading SEO agency in the space.
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Your

Skills

  • A background in paid and organic search, you can demonstrate their effectiveness together
  • An excellent communicator, both written and verbal
  • An analytical thinker, with the ability to manage large datasets and provide insights into search trends
  • A strategic thinker and forecaster
  • An enthusiasm for digital communications, trends and innovation
  • Ability to build great rapport with clients
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Your

Qualifications

  • A marketing or business degree
  • A perfectionist when it comes to attention to detail
  • An interest in all things digital
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From us to you

Benefits

  • Hands on experience and a commitment to ongoing training and development
  • Time to get refreshed - 25 days annual leave plus 9 public holidays
  • Invest in your future – Join the contributory pension scheme
  • Equator loves families – Get enhanced maternity, paternity leave & childcare vouchers
  • Healthy body & mind - Exclusive membership to the super hi-tech Village Gym
  • Cut pollution – Get on your bike with the Cycle To Work Scheme
  • Superb social calendar – Including the best annual BBQ anywhere (Hint: it generally involves speedboats to a private Island!)
  • Free fuel - Complimentary caffeine and fruity snacks
  • The Friday Social - The drinks are on us at the end of the week.

Interested? Get in touch today