Outreach and Content Executive

Glasgow

You play a key role in developing an outreach and content strategy for clients. You will be responsible for gaining valuable external backlinks for our clients.

Interested?

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Overview of Role

The thing that makes your position so important in Equator is that you assist with developing an outreach and content strategy for clients. You will be responsible for gaining valuable external backlinks for our clients. You will also be participating in content planning and ideation sessions, helping to identify their key success metrics for content and then engaging with several external suppliers, bloggers, and publications to ultimately drive value to our clients’ websites. You support the production of outreach and content strategies for clients.

Responsibilities

About you

 

  • Creating natural, data-driven niche content that will be attractive and valuable to targeted audiences within our client pool – for both link-building and on-site
  • Identifying new opportunities relevant to the clients’ brand, identity and audiences, ensuring creative content ideas are aligned to them
  • Working with the wider team to research and build a prospective contact database
  • Building relationships with a wide pool of external parties, establishing, maintaining and growing partnerships for Equator and our clients
  • Contributing to the development of a creative-led approach to outreach and content marketing strategies, helping to evolve our ways of working
  • Assisting with the creation of reports on completed activities and sharing campaign results with the wider team to help evaluate success, failures and suggest ways to improve and innovate for future projects

Your qualifications

About you

  • Excellent communication skills – particularly written
  • Creative thinker
  • Some experience in delivering digital campaigns and strategies
  • Strong organisational skills
  • Persuasive & negotiation skills
  • Team Player – ability to work across multiple disciplines
  • Understanding of other digital marketing channels and how Outreach and Content can work as part of a wider mix as well as in its own right

Interested? We'd love to hear from you

Apply Now

From us to you

Benefits

Time to get refreshed

25 days annual leave plus 9 public holidays

Free fuel

Complimentary caffeine and fruity snacks

The Friday Social

The drinks are on us at the end of the week

Invest in your future

Join the contributory pension scheme

Superb social calendar

Including the best annual BBQ anywhere

Cut pollution

Get on your bike with the Cycle To Work Scheme

Healthy body & mind

Exclusive membership to the super hi-tech Village Gym

Equator loves families

Get enhanced maternity leave & Paternity leave

Contribute to grow

A commitment to ongoing training and development