Digital Media Executive

Glasgow

Overview of Role

The thing that makes your position so important in Equator is that you play a key role in the development and implementation of digital media strategies for our clients. With support from the Digital Media Manager and Marketing Director, you’ll be hands on in the day-to-day management of campaigns, making sure that they hit or exceed client targets and expectations.

Interested?

Does this sound like your dream job? Apply now or read on to find out more

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Responsibilities

About you

  • Working on a number of clients across the core digital media channels including display, DOOH, email and social

  • Knowing the ins and outs of DoubleClick and social channels including Facebook, Instagram, YouTube, LinkedIn, Twitter and Pinterest. Understand their strengths and weaknesses when it comes to addressing specific client briefs and make use of their various targeting, optimisation and analytics tools to get the best results for our clients

  • Preparing and delivering campaign forecasts across metrics such as impressions, CTR, clicks and conversions

  • Digging into the data to analyse what’s working well and what isn’t in order to power campaign optimisations to hit KPIs

  • Collating performance data into comprehensive and engaging reports to present at internal and client meetings

  • Integrating digital media campaigns into the wider marketing teams, sharing learnings and insights across the team and seeing the bigger picture

  • Carrying out competitor research to ensure we stay ahead of the competition when it comes to display, DOOH, email marketing and social media

  • Assisting with proposals and pitches when required

  • Staying up to date with new innovations in digital media, proposing them to clients when appropriate

  • Understanding and being mindful of the commercials behind all digital media jobs – budgets, available hours, time entry, ETCs and profitability

  • You’ll develop your knowledge and experience of digital media from in-house training, on the job learning, individual research and support from the Head of Digital Media. There will be the opportunity to learn about other marketing channels and external training opportunities may also be available

Your qualifications

About you

  • A marketing or business degree

  • You have an understanding of other digital marketing channels and how digital media can work as part of a wider mix as well as in its own right

  • An excellent communicator, both written and verbal

  • Creative flair and a good eye for design and formatting

  • A perfectionist when it comes to attention to detail

  • Strong analytical skills

  • A proactive learner

  • An interest in seeking out new innovations in digital media and digital in general

  • You build great rapport with clients

From us to you

Benefits

Time to get refreshed

25 days annual leave plus 9 public holidays

Free fuel

Complimentary caffeine and fruity snacks

The Friday Social

The drinks are on us at the end of the week

Invest in your future

Join the contributory pension scheme

Superb social calendar

Including the best annual BBQ anywhere

Cut pollution

Get on your bike with the Cycle To Work Scheme

Healthy body & mind

Exclusive membership to the super hi-tech Village Gym

Equator loves families

Get enhanced maternity leave & Paternity leave

Contribute to grow

A commitment to ongoing training and development

Interested? We'd love to hear from you

Apply Now