Growing expertise and supporting the whole sector.
It's vital to us that our team grow their knowledge and confidence, as well as helping to skill-up, and attract, the next generation of talent through active engagement in the sector community. We run academies in our studio as well as external events, for example, in 2016 we launched Scotland's first tech festival, Techaus. We are also connected with local educational institutions too, running projects and collaborating with The Glasgow School of Art, City of Glasgow College, Strathclyde and Edinburgh College to name a few.
The first event of its kind in Scotland.
In partnership with Digital Media Meetups, we created Techaus, a one-day festival celebrating ideas for a connected world. The day was divided into five themes: Creativity, Engagement, Skills, Disruption and Vision. As well as members of our team taking part, the event featured workshops and inspirational talks from other high profile companies such as Google, Spotify, Skyscanner, Rockstar and IBM. We also hosted interactive installations including a video games studio, live music and street art.
Talking SEO by the sea.
Equator's SEO Team Leader Emily McLaren was invited to speak at BrightonSEO's April 2017 conference, after making The Drum and Google's 2016 list of top 50 women in search.
She spoke to a crowd of several hundred on the importance of search engine optimisation in site migration - delivering actionable advice on site migrations with the potential to provide significant bottom line improvement.
It was an honour to be invited to speak at the UK's biggest search marketing conference, which saw over 3,500 attendees.
The biggest Umbraco festival.
Carole Logan, senior web developer, delivered a talk on how to creatively use Umbraco to develop content for the Internet of Things (IoT) at 2017's Codegarden. With over 800 attendees,the Denmark-based event is the biggest Umbraco festival, and provided a great opportunity for Equator to share its knowledge. Carole also received a Most Valuable Person (MVP) award at the Umbraco awards, while at the festival, a fantastic achievement.
DEVELOPING THE YOUNG WORKFORCE.
Girls go digital.
Equator was invited to speak at a Developing the Young Workforce event to highlight digital skills during SDS Digital Week. The aim of the event was to inspire girls to think about a career using digital skills, and raise awareness of the variety of opportunities available. Equator's marketing director Fiona MacPherson and SEO manager Natasha Walker attended the Girls Go Digital event, inviting third-year secondary school students to fulfil a brief. Client Village Hotels got involved, filming a video brief for the students to try their hand at.
Back at school.
BIMA Digital Day (D-day for short) is a yearly event which links schools with industry professionals, in order to show the different career options there are in the digital industries. Over the past five years, Equator has attended Bellshill Academy and Eastwood High School, with various members of staff from designers, developers and marketers chatting to students about the world of digital and the opportunities it holds.
Apps for Good.
Getting started with prototyping.
Equator's Carole was asked to speak at the first Scottish Apps for Good conference, providing a workshop for young entrepreneurs to help them develop their app ideas. Pupils attended from schools around Scotland, learning how prototyping can be important and being introduced to some techniques such as rapid prototyping, Wizard of Oz prototyping and paper prototyping.
It was great to see young people - some of the attendees were still at primary school - getting involved with technology and learning how to take their ideas forward.
Performance Marketing Insights.
Affiliate Marketing In A Post-Everything World.
Having previously spoken at PerformanceIn events in London and Berlin, Equator's affiliate team leader, Sean Mahon, and display team leader, Emma Blair, were asked to present at Performance Marketing Insights Europe 2016. The duo discussed affiliate marketing in a post-everything world, looking at the convergence of core marketing channels and predictions for the future.
UNCOVERED: still homeless, still an issue
INSP cover exhibition
The International Network of Street Papers (INSP) asked us to partner with them to create a free interactive exhibition for #VendorWeek 2017.
Called UNCOVERED: still homeless, still an issue, the exhibition was the first time that audiences had the opportunity to explore the outstanding design of street papers and the story behind the global street paper movement.
The exhibition ran for two months at The Lighthouse in Glasgow, showcasing the best front covers from some of the 110 street papers across the world. Interactive elements allowed visitors to experience life as a vendor, from a 360° video on the streets of London, and put you in the shoes of a vendor being ignored on the streets.