Crafting the Sleekest User Experience

Knowing what makes your customers click

When we take on a project, the first thing we'll do is get to know your customer. The end-user is the most important tool in achieving great user experience for your website.

Tucked away in our Glasgow studio, we have our very own usability laboratory. Our lab gives us a dedicated space where we dissect customer journeys on your website. Once we've collected our research, we take a step back and look at your brief, before merging both the research and the brief in order to define the next steps in the project.

We're the boys and girls for the job
  • In-house usability and working with usability partners
  • Proven success identifying and solving usability issues
  • A customer-focused design process
  • All work is tracked and accountable against targets

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Areas of interest

When working on your user experience, we focus on three main areas of interest:

Content:  Users often don't want to be faced with mountains of copy - they want to see images and useful information.

Architecture:  Through extensive usability testing, we'll build a site optimised to suit both yours and your end-user's needs by connecting their objectives with your marketing goals.

Concept:  It's important that the site fits in with the brand and the target market - unfamiliarity may cause users to question the integrity of the brand and ultimately, go elsewhere.

We begin our user testing process as early as possible, meaning that we work out the kinks early on and test throughout the process, testing only what we need to. By focusing on the user, then bringing the business requirements and technical limitations together, we make a great user experience that also satisfies the business objectives.

This process helps us create a good, solid base that will make it easier to get users more engaged in your site. 

The joined-up advantage

The principles of good usability are not confined to your site. Our full-service team work together to make sure that your customer journey from first search to return purchase is as streamlined and friendly as it can be. So you can relax in the knowledge that your customers are always being treated impeccably.

Talk to us if you would like to make sure your site isn't frustrating your customers.

Equator Glasgow

58 Elliot Street Glasgow G3 8DZ

Equator New York

41 East 11th Street 11th Floor New York 10003

Equator London

124 Tabernacle St London EC2A 4SA


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