PR Campaigns with Measurable Returns
PR with a digital heart
At Equator we seamlessly blend traditional PR with social media, content marketing, search and online PR to maximise every opportunity for our clients to get their message out and actively engage with target audiences.
Not only do we generate news and gain media exposure, we create high quality, shareable content that delivers unlimited exposure for campaigns, valuable links and positively impacts on reputation and sales.
We're the boys and girls for the job
- PR strategies - bridging on and offline
- Shareable content - raising brand awareness, advocacy and boosting search rankings
- Social media – winning friends and influence by communicating directly with your target audience
- Media relations – gaining valuable media coverage for your brand and campaigns
- Crisis Communications –minimising negative impact on your brand
- Measurable results – meeting and exceeding agreed objectives on every campaign
PR at the core of digital strategy
We believe that PR should be at the heart of every digital strategy, combing traditional PR tactics with social media, content marketing and search to transform your news and brand messages into conversations by speaking directly to your target audience online. While the media still plays a key role in a successful PR strategy, social media, blogs, reviews and content sites mean your news can be shared exponentially.
Successful online PR will not only raise brand awareness and enhance your reputation, it will directly impact on your web traffic by creating links and boosting your search rankings.
By putting PR at the heart of your digital strategy you can ensure that every campaign receives maximum impact both on and offline.
The BIG Numbers PR agency
We pride ourselves on delivering BIG Number returns on each and every project. While PR success has traditionally been difficult to quantify, we use a mix of conventional and digital tactics to evaluate and deliver measurable returns for our clients on each and every project. From media coverage, reach and OTS (opportunities to see) to likes, followers, links or web traffic, we agree objectives and KPIs at the outset of each project to ensure every client sees meaningful returns on their PR investment.