Effective strategy and management
Let's get one thing straight; machines alone cannot run your
Pay-Per-Click account. Whilst many say they can, we have yet to
experience a piece of software that is capable of performing as
well or better than a real pair of eyes and a smart brain.
- We're the boys and girls for the job
- Hands-on management with a smart brain
and a real pair of eyes
- Advanced reporting with insight and
- In-depth analysis including user-journeys
and creative testing
- CPA (Cost per acquisition) model - All work is tracked
and accountable against targets
- Full-service integration with other
digital channels under one roof
The 5 secrets that make our approach more effective
PPC is without a doubt one of the most powerful and flexible
marketing channels available but it is not a walk in the park. To
get the best returns possible you need some real people and these 5
secrets that we've developed over the years.
1# Thorough research - Every client is
different so we research your website, your company and your
marketplace before deciding on how to structure your account. By
doing this we ensure that we start from the best possible position
for creating value and ensuring future growth.
2# Keywords that get customers - The seeds
of a PPC campaign. We don't just add every keyword associated with
your products; we research, test alternative creative and ensure
that you get the best quality traffic. The process doesn't just
stop here, we constantly monitor the account so that we work the
best performing words, ditch the worst and block out any bad
searches you are showing up for.
3# Our ads work with your keywords -
Google rewards this with cheaper clicks! We also use this area to
best describe your products and offers (a lot of information to fit
into 25 characters of title and 35 characters of body!) By doing
these things we help to get the best quality traffic and reduce
4# We don't use automated bidding tools and ad
generators - Although many areas of your site may be
similar we find it's best to do things manually to avoid sloppy ad
text and linking to the wrong areas of sites. We've all seen those
ads for EBay saying things like 'Buy Cheap Coffins', it's funny but
we don't want that for our clients as it wastes money.
5# We protect your brand properly - Unlike
some agencies we use Google, Yahoo and MSN so that you brand is
protected on all the search engines you are connected to everyone
who is searching for your products. Sometimes Yahoo and MSN are
cheaper and sometimes they convert a lot better than Google - why
The joined-up advantage
We rarely recommend running PPC on its own; it works best in
concert with other channels such as SEO. Working with Equator,
where all these channels are under one roof you can be sure they're
all singing from the same songbook.
In the studio, PPC managers also work with our development team
to implement tracking and suggest improvements to your site such as
specific landing pages relating to specific search terms in order
to further improve the performance of your marketing.
us if you would like to improve your PPC campaigns.