PPC Marketing and Management

PPC: not just a one pay per trick pony

PPC has evolved tremendously since its conception in 1996, back when it was as simple as the highest bidder being guaranteed the top ranking in search results. Today, PPC not only relates to paid ads within the search engine results pages – it has expanded into Search Remarketing, Google Shopping, and Gmail Sponsored Promotions. Over a million businesses now rely on Google AdWords to get discovered and connect with customers online.

We're the boys and girls for the job
  • Hands-on management from Google AdWords certified experts
  • Advanced reporting with insight and recommendations
  • In-depth analysis including user-journeys and creative testing
  • All work is tracked and accountable against targets
  • Full-service integration with other digital channels under one roof

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PPC works alongside all other marketing channels

Our Google AdWords certified team has the knowledge and experience to deliver big numbers, tailoring strategies for each client to achieve objectives. In 2015 we returned over £20 for every £1 our clients invested. Our integrated approach accounts for activity across other marketing channels to ensure we are driving the highest quality of traffic at the lowest possible cost. Working alongside our SEO, Display and Affiliate teams, we can also enhance performance by sharing learnings such as best-performing ad copy, landing page, and audience insights to guide wider strategies.

Equator knows PPC inside out

We know PPC like the back of our hand. From the initial stages of keyword research, campaign creation, optimisation and beyond: we’ve got it covered. But there are a few things that make us extra special…

  • Google Premier Partners – we were one of the first agencies to achieve this newly launched Google badge, which is “designed to recognise Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers.”
  • Our relationships with Google & Bing – regular communication, including bi-weekly calls, ensures that we are up to date with the latest industry insights and developments; keeping Equator ahead of the curve when it comes to the ever-changing world of search.
  • Fully certified team – we have certificates to prove we’re the experts. Our full team is certified in both Google Analytics and AdWords.
  • In-house mobile certified gurus – our Premier Partner status wasn’t handed out for no reason: Google recognise us as specialists in mobile advertising which is crucial in today’s mobile-first world.
  • Real eyes & smart brains – we don’t outsource or depend on automation platforms; our PPC campaigns rely on humans, not machines. Our hands on-management delivers insights, knowledge, and accuracy in addition to results.

Get in touch if you’d like to chat about launching PPC activity with Equator and see how we can help put your brand at the forefront of search.

Equator Glasgow

58 Elliot Street Glasgow G3 8DZ

Equator New York

41 East 11th Street 11th Floor New York 10003

Equator London

124 Tabernacle St London EC2A 4SA


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