Mobile & Responsive Web Design
Mobile first.....the responsive revolution
When Apple launched the iTunes App Store in 2007 a new industry
was born. App development became a standard service in almost every
digital agency. Business was booming and consumers were consuming;
but that was five years ago and things are changing. Businesses
often want apps that mimic their website, in which case, we'll
recommend going down the responsive route.
- We're the boys and girls for the job
- Award winning responsive websites
- Reaching as many users as possible
- Singular experience for every user through a
device agnostic design approach
- Single content management system for all
Recent projections (Gartner)show that mobile browsing will
overtake desktop browsing by 2013 - that's incredible. Mobile
browsing can't be ignored; if you're not taking steps to make your
website responsive, then you could be losing a massive 45% of
potential customers (which is a heck of a lot.)
At Equator, as far as we're concerned, 'responsive' is the
default position for all of our web design. Everything we do bears
responsive functionality in mind.
Apps are terribly useful little things and they've
revolutionised the way we interact with businesses and brands on a
daily basis. But quite frankly; do you need one?
This is a question we ask all of our clients, because it's a
very important question indeed. Some people think 'app' when they
should be thinking 'responsive'; so we like to make sure that
you're getting the service that's best for your business.
Mobile app development is something we are really investing in
to ensure our clients get the very best solution for their
money. In technical terms we can build iPhone apps but this
is only part of the picture.
To build native applications is without doubt more expensive
when you consider the need to build one for every operating system
out there. Who can you afford not to cater
for? Blackberry users?
One area we are investing time in is looking at frameworks like
Phone Gap where we can build HTML-5 rich applications that can be
ported automatically across all the major phone operating
systems. This means we build the application once and re-use
it, substantially reducing our clients' costs.
There has been some limitation on how much you can do with the
hardware capabilities of each device but this like everything to do
with the mobile browsing is changing on an almost weekly basis and
already many hardware capabilities have now been integrated into
We ask questions to understand what it is you really need.
From the moment you get in touch, we'll ask questions to ensure
that you're getting the service that is right for your business.
We've developed apps for big businesses like SSE, whose app was
created to give SSE's customers full control over the products and
packages they choose. We've also worked with AXA, who wanted an app
that would act as a resource tool exploring nearest hospitals and
clinics, complimenting their brand and services.
Because we've put responsiveness at the very heart of our design
process, we ensure that all of the companies we work with are able
to provide a great user experience for all of their visitors no
matter what device they're on.
From our initial scoping session, we'll help you decide exactly
what service you need; whether it's an app or a responsive site.
Either way, we'll take care of you with our integrated
We would love to talk to you about mobile and responsive. We can
work collaboratively with your team at whatever level suits your
Get in touch and
we'll look after you.