Web design and development - the key to success
We're of the opinion that new websites should always pay for
themselves. Well, that's what we think anyway. It's how we
like to do business.
We strive to build sites that pay for themselves. Obviously this
is not always realised in immediate cash; some sites promote your
brand and therefore drive an indirect benefit. But all website
designs need to deliver quantifiable benefits for your business;
otherwise, what's the point in investing in a new site?
This is the top and bottom of it; it is vital that your site is
conceived with a clear, measurable purpose and that, from the
ground up, it's constructed and designed to deliver.
- We're the boys and girls for the job
- Customer-focused interface design process
- Obsessive attention to usability and
- Joined-up approach to specify and co-ordinate
- All work is tracked and accountable against
Normally, the process begins when you decide that your site
needs a bit of a facelift. When you visit the Equator studio, we'll
begin by putting the look and feel to one side. You see, we've
learnt that the most successful projects are those where we've
worked directly with you in order to define what you want your new
site (and any supporting marketing) to achieve. This way, we'll get
a clear vision of what you want from your website. No
Each and every step we take towards designing your site is then
based on whether it's working toward or against that goal. This
process focuses everyone's effort; from the team designing and
creating the site, to the people marketing it. A simple process,
but very effective.
Planning your website design & development
Total transparency is supremely important to us; with Equator,
you're never in the dark about how much your new website is going
to cost. We plan the development carefully to give you absolute
clarity on cost. We can even arrange payment plans to suit your
How we know what will work for you
Getting these early stages right is fundamental to delivering a
successful project and giving you a site that really works. Getting
this right involves the following activities:
- Reflecting your customer in your design
Your customer is the most important part of your interface
design project. To design an effective website, we must understand
what your customer is looking to achieve, what they like and what
- Understanding your business
Once we've developed an understanding of your customer, we need
to develop an understanding about what your business wants from its
customers; and more importantly, what it wants from the new
- Understanding your competitors
Your customers are likely to experience a competitive
marketplace and many of their expectations of you are set by your
competitors, so we need to understand these benchmarks to make sure
that your site eliminates your competition.
- User journeys and site structure
By putting this information together, we can build a picture of
the journeys that your customers will be taking through the site.
Each part of the journey corresponds to a step in their engagement
with your brand. By understanding this, we can develop the right
structure, content and features to help customers understand, and
ultimately buy your company's products and services.
If we build it they will come
After all that careful planning, there's only one thing left to
do; to build. At Equator you have a team that involves all online
channels at your disposal. What's more is that you'll be included
in every step we take. Our studio uses an Agile project management
process that means experts from each area are involved throughout a
project's lifespan to ensure that you are satisfied with the
design, look, feel, interface and back-end development. To ensure
that all channels are as effective as they can be, our team will
work hard to increase search engine effectiveness at every stage;
double-A accessibility standards for every site and adhering to the
development of web-standards compliant code (meaning that it will
work in lots of different browsers, will be stable and by default,
mobile responsive design).
Get in touch
We can only tell you so much about ourselves - now we want to
hear from you. Of course how you spend the next few minutes of your
life is up to you; feel free to peruse the rest of our site,
particularly our portfolio of case studies. If you fancy giving us a call
to talk about how we might improve your website, that's great too.
We'll be waiting.
Alternatively, you might want to read a little more about things
we do and think. That's great too.