Integrated Strategy

All channels working together 

As a full-service digital marketing agency we are uniquely positioned to create integrated brand strategies. Online offers many new challenges for a brand aiming to communicate a coherent message. From the restrictive format of search engines to the entertainment-first character of social networks, we see online as offering the opportunity to really invigorate your brand.

We're the boys and girls for the job
  • Customer-focused design & development process
  • Award winning for creative & marketing effectiveness
  • We work autonomously or with agency partners
  • Joined-up approach to specify & coordinate all channels
  • All work is tracked & accountable against target

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Ever-increasing circles

We begin by looking at all online channels to identify which ones will appeal to your target audience. From this we can begin to work out the type of communications that will suit each channel. We then create a brand platform and build on this with activities that reach deeper into where your audiences hang out online, such as:

If you haven't got an idea, you don't have a clue

Next, we need a clear message. A central big idea that will be tailored to the selected media. In the past we've created integrated brand experiences that cover TV adverts, brand websites, virals, blogs, apps, widgets and social networking spaces all supported by display and paid advertising, and search engine marketing activity for our clients' advertising campaigns. 

Testing, testing, testing

The wonderful thing about brand building online is that it's completely trackable. Our integrated campaigns undergo the same rigorous analysis and ongoing improvement as anything else we do. We track activity in all areas to enhance your campaign's reach and effectiveness.

Talk to us if you would like your advertising campaigns to work better online.

Equator Glasgow

58 Elliot Street Glasgow G3 8DZ

Equator New York

41 East 11th Street 11th Floor New York 10003

Equator London

124 Tabernacle St London EC2A 4SA


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