As a full-service digital agency we are uniquely positioned to create integrated brand strategies
Online offers many new challenges for a brand aiming to communicate a coherent message.
From the restrictive format of search engines to the entertainment-first character of social networks, we see online as offering the opportunity to really invigorate your brand.
Ever-increasing circles
We begin by looking at all online channels to identify which ones will appeal to your target audience. From this we can begin to work out the type of communications that will suit each channel. We then create a brand platform and build on this with activities that reach deeper into where your audiences hang out online;
- Landing pages,
- Social media (e.g. networks, blogs, Twitters),
- Paid and natural search advertising
- Display advertising,
- Widgets and more.
If you haven’t got an idea, you don’t have a clue
Next, we need a clear message. A central big idea that will be tailored to the selected media. In the past we’ve created integrated brand experiences that cover TV adverts, brand websites, virals, blogs, widgets and social networking spaces all supported by banner and search engine marketing activity for our clients’ advertising campaigns.
Testing, testing, testing
The wonderful thing about brand building online is that it's completely trackable. Our integrated campaigns undergo the same rigorous analysis and ongoing improvement as anything else we do. We track activity in all areas to enhance your campaign’s reach and effectiveness.
Talk to us if you would like your advertising campaigns to work better online