If used correctly email can be a highly effective route to
market but it if not, it can easily damage your brand
We have had years of experience developing email campaigns for
our clients that generate high levels of return on their investment
and build their brands. The key to their success is our
understanding of the customer.
Successful use of email is not blindly sending out offers to
lots of people each week. It's about the following four things:
Attract - To increase the success of your
email, you must aim to attract new people to join your mailing
list. We develop features for your site and other relevant online
environments to encourage people to interact with your brand in
this way.
Segment - We work with you to learn about the
people whose email addresses you hold and segment them to offer
increasingly relevant, personalized communication.
Empower - Put your subscribers in control and
they'll love you for it. We work with our clients to create
mechanisms to allow customers to control the frequency and content
of emails they receive.
Entertain - We work with our clients to create
surprising and interesting content that adds value to
communications we send and keeps people interested in receiving
them.
Relate - If an email relates to your customers
relationship with your business it's much more likely to get
noticed. We work with our clients to find ways to communicate with
customers in ways that relate to their activity. For example,
emails triggered by actions on your site can be highly
effective.
…And read between the lines
As with everything we do, we aim to understand customers'
reactions to emails we send. We have developed email tracking that
monitors clicks on every link in the email so that we can see
exactly what each individual read and clicked on, as well as what
they didn't. This allows us to continually tailor our communication
format to increase its effectiveness.
Talk to us if you would like to
get more out of email marketing