The UK's fastest growing advertising medium
Online display advertising is a very powerful part of any
advertising campaign. Clients running TV campaigns can expect to
experience a tenfold increase in traffic when the campaign is
partnered by banner advertising.
We offer all aspects of this channel at Equator, from media
planning and buying right through to creating the ad concepts and
building the banner adverts themselves.
Online media is one of the best performing brand awareness tools
there is. It achieves this brand awareness effect by being able to
reach the largest audience of any online medium.
- We're the boys and girls for the job
- Award-winning for creative and
- Media planning and creative under
- In-depth analysis - creative testing,
- Expertise in all display ad
formats from gifs to video overlays
- All work is tracked and accountable
- Full-service integration with other
digital channels under one roof
It used to be a broad brush, but its fine now
When we create an online media campaign for our clients we can
make the impact as wide reaching or precise as budget allows. We
can target by many customer characteristics: time of day, location,
IP address, demographic and even psychographic group. All this
means that we can reach the right person at the right time with the
The joined-up advantage
Our online media team works in conjunction with our design and
development teams to create exciting and engaging banner creatives,
tailored to different placements and different customer
characteristics. During the campaign we regularly fine-tune
messages to further improve performance.
As with all campaigns we set performance targets at the start
and report on them throughout to make sure you can sleep soundly in
the knowledge that they're being roundly beaten.
us if you would like to create an online media