Display Advertising and Programmatic Marketing
Display advertising – the ultimate brand builder
Display advertising has changed a lot over the past few years. Gone are the days of plain banner ads and online media planning. Equator specialise in rich media formats such as dynamic and HTML5 ads, along with native advertising and programmatic, that can drive awareness of your brand and work in harmony with other marketing channels such as PPC, SEO, and Affiliates.
With display ad spend increasing by 24.5% in 2015 and further growth projected in 2016, brands are recognising that having a solid display strategy is vital for long-term success in a competitive marketplace.
Our smart approach to display advertising will help you reach your target audience – forget about serving irrelevant banner ads to an audience who simply aren’t interested.
We're the boys and girls for the job
- Award-winning for creative and effectiveness
- Media planning and creative under one-roof
- In-depth analysis - creative testing, continual assessment
- Expertise in all display ad formats from gifs to video overlays
- All work is tracked and accountable against targets
- Full-service integration with other digital channels under one roof
Tailored, powerful & integrated display campaigns
We know our stuff when it comes to display advertising and have seen the channel evolve from the media and banner ad days to where it is now. Every campaign is tailored to each client and objective, using a handpicked selection of publishers and ad formats to truly drive big results.
We work alongside other marketing channels and collaborate with design, strategy, and insights teams to constantly tailor ad copy and creative, and adjust target audience data. Operating in silos is no longer an option and we don’t just say ‘integration’ for the sake of it – it’s at the heart of every display campaign we run. And ultimately, this helps us align our online activity with what our clients are doing offline.
Equator has display down to a T
Planning, buying, creative development, trafficking, ad serving, reporting, optimising – from start to finish we’ve got standard display advertising strategies covered, but that’s not all we offer…
- We’re programmatic advertising experts – programmatic is all about showing the right person the right ad, at the right time. We’ve also shared our wisdom at industry events and sit on customer advisory boards for leading providers.
- Social advertising whizzes – with the explosion of social media advertising, our display team has kept ahead of the curve. We’ve mastered Facebook, Instagram, YouTube and LinkedIn advertising and deliver impressive results with ingenious optimisation tactics and nifty tech.
- We’re data driven – the very nature of display advertising means that we have scope to optimise and improve a campaign as we collect more data about your target audience. We regularly revisit placement, bidding, and audience segments, to make sure your campaign is as tailored as possible.
- Specialists in ‘always on’ campaigns – vital for driving long-term growth, our display team’s model ties in direct response prospecting and retargeting with brand activity such as rich media, video and native for ultimate performance marketing.
- Our contacts are second to none – with a media contact list of over 350 publishers and tech providers and no contract ties, we’re pros at negotiating excellent deals on behalf of our clients.
- Industry-leading tools – our display team know DoubleClick and comScore inside out and have all passed the Google Analytics Individual Qualification exam.
If you’re looking for a display campaign that pulls out all the stops, let us help. We’d love to chat about how we can work our display magic on your brand. Contact us to find out more.