Online display advertising is the UK's fastest growing
advertising medium
It is a very powerful part of any advertising campaign; clients
running TV campaigns can experience a 10-fold increase in traffic
when the campaign is partnered by banner advertising.
We offer all aspects of this channel at Equator from media
planning and buying right through to creating the ad concepts and
building the banner adverts themselves.
Online media is one of the best performing brand awareness tools
there is. It achieves this brand awareness effect by being able to
reach the largest audience of any online medium.
It used to be a broad brush, but its fine now
When we create an online media campaign for our clients we can
make the impact as wide reaching or precise as budget allows. We
can target by many customer characteristics: time of day, location,
IP address, demographic and even psychographic group. All this
means that we can reach the right person at the right time with the
right message.
The joined-up advantage
Our online media team works in conjunction with our design and
development teams to create exciting and engaging banner creatives
that are tailored to different placements and different customer
characteristics. During the campaign we regularly fine-tune
messages to further improve performance.
As with all campaigns we set performance targets at the start
and report on them throughout to make sure you can sleep soundly in
the knowledge that they're being roundly beaten.
Talk to us if you would like to
create an online media campaign