Online display advertising is the UK’s fastest growing advertising medium
It is a very powerful part of any advertising campaign; clients running TV campaigns can experience a 10-fold increase in traffic when the campaign is partnered by banner advertising.
We offer all aspects of this channel at Equator from media planning and buying right through to creating the ad concepts and building the banner adverts themselves.
Online media is one of the best performing brand awareness tools there is. It achieves this brand awareness effect by being able to reach the largest audience of any online medium.
It used to be a broad brush, but its fine now
When we create an online media campaign for our clients we can make the impact as wide reaching or precise as budget allows. We can target by many customer characteristics: time of day, location, IP address, demographic and even psychographic group. All this means that we can reach the right person at the right time with the right message.
The joined-up advantage
Our online media team works in conjunction with our design and development teams to create exciting and engaging banner creatives that are tailored to different placements and different customer characteristics. During the campaign we regularly fine-tune messages to further improve performance.
As with all campaigns we set performance targets at the start and report on them throughout to make sure you can sleep soundly in the knowledge that they’re being roundly beaten.
Talk to us if you would like to create an online media campaign