What on earth is a 'brand hub'?
It's a good question, sounds a bit like marketing mumbo-jumbo
doesn't it. It's a phrase that's been around a while and we've only
used it here because it neatly describes how a good brand website
sits within your brand awareness activity.
With so much choice and so many advertising voices shouting at
us all every day, we've all had to get a lot more picky about which
brands we choose to interact with. For example, are you like us, a
regular visitor to customer review sites when choosing your new TV,
camera, mp3 player etc?
In all this noise, your customers will want to check your brand
out in their own time; to see for yourselves if it's right for
them. Your brand website is their first destination for this.
What are you looking at?
Your customers are looking for one thing - they're looking for
love. They want to be convinced that your brand is a worthy object
of their affections. So what is it that will make them fall head
over heels? Is it information, is it fun and games, is it getting
something for free? It all depends on your customer.
We know what makes your customers click
You probably saw that coming didn't you? Well it's true and it's
the effort we put into understanding your customer in detail that
can make your brand site into a regular Digital Don Juan.
Keep 'em keen
Once we've reddened your customers' cheeks we need to maintain
interest and give them the tools to tell everyone about their new
brand love. This is how we make your brand site work for you and
create a powerful centre-point for your online brand awareness
activity.
The joined-up advantage
But online brand awareness activity needs more than just a
website. If the site is the hub then the spokes are all the other
activity that draws people in to visit. Our full-service expertise
encompasses all these channels including search engine marketing,
email and social media, blogs widgets etc. This means we can craft
the most potent mix of channels possible to support your brand
platform.
Talk to us if you would like to
boost the effectiveness of your brand hub