easyMobile Website

We were thrilled to be back working closely with the team at easyGroup, and this project turned out to be more than just a standard website design. We worked collaboratively with the easyMobile team and their other agencies to develop a revised brand strategy from the ground up.

The easyMobile offering had been on the market for 2 years when we were asked to take a look at the web offering and the overall branding.

We found that there were branding issues due to a disconnect with the main easyGroup ethos. So we set about rectifying those by bringing the look and feel more into line as well as developing a new proposition for easyMobile.

We wanted to express that this SIM-only product offered a quick and easy way to get up and running with a mobile or even use it as a spare:

"easyMobile. Simply does it."

We designed the website to support this proposition with a very simple interface and the facility to merchandise the handsets offered with the SIM cards. In addition we included room to poke a stick at some of the big players in the market - we even had a cheeky little cartoon of Stelios' squashing an orange. It was nice to play around with the brand in such a way; and certainly was a fresh approach for the company.

The result was an engaging, light-hearted solution that made it the decision to sign-up a very easy one.