Ramada Jarvis | Web design, development & marketing

Portfolio_ Travel & Leisure_

The new, streamlined Ramada Jarvis homepage.

Interactive map that allows customers to select regions or individual hotels

Hotel homepage, optimised over 3 rounds of live usability testing.

Different product offerings have been created to suit each customer segment.

Understanding Ramada Jarvis' customer nets a fortune

Of all our clients, Ramada Jarvis set us the biggest, most exciting and comprehensive challenge; take ownership of all their online channels.

It's no small order to co-ordinate and manage multiple channels at once but at Equator, it's one of the things we excel at! We had already been managing and growing their affiliate programme since 2005 - revenues have grown by 315% in only 3 years!

The team work collaboratively to make sure all the channels are working together. They share best practice, knowledge from Ramada Jarvis' analytics and debate on the best placement of the client's valuable budget to deliver maximum return.

Far easier having this work taking place under one roof than across multiple agencies, each with their own agenda. Far easier for Ramada Jarvis too, they have one team to call on for all their marketing queries, one team to rely on to deliver their targets and a complete reassurance that this really is the most efficient way to run things.

Paid and Natural Search

The strategy was to cost-effectively dominate the search engines and follow a potential customer from their initial search for a hotel right through to completing their booking.

We used the user insight we gained to develop the off-site campaign around specific areas of geographical interest. On-site we used the insight to streamline how users refine their choice of requirements and facilities. The end-goal being to remove any barriers to sale from one end of the process to the other.

The account is now 10 times the size it was when we took it on. ROI is 25% higher and has now become an integral tool in hotel promotion, bringing sales to the corners of the business not previously reachable!

Affiliate Marketing

We took on the Affiliate Marketing campaign for Ramada Jarvis in 2005. We have worked closely with their team and the Affiliates to create a campaign that has doubled revenue every year so far.

In the 3 years we've been managing Affiliate Marketing for Ramada Jarvis it has grown 315%. This is testament to our approach of developing and maintaining close personal relationships with individual Affiliates, supporting them with great incentives.

It is down to the success of this effort that we were given the chance to expand our remit into the other digital marketing channels as well as the website itself.

The Website

We distilled the overall requirements for the new website down to a single objective - create a channel that was immediately appealing to Ramada Jarvis’ target audience. The project demanded good design, efficient and robust technology, integration and intelligence.

Using our knowledge of what works in the world of hotels online and adding extensive usability testing, the all-new Ramada Jarvis website now showcases a series of new features that anticipate what the customer is looking for and deliver information in an efficient manner. Some of the features of the site include:

An innovative two stage booking process with Opera (the booking system used by most hotels) fully integrated into their back office.
Optimised search functionality including drive times.
A new content management system.
Real market intelligence with Omniture.
Regular local event information via a live feed from What’s on When.

We can do it for you too: If you dial us on 0141 229 1800(and ask for Garry Hamilton); If you send us a message; Or if you visit our studio

Show me the big guns

Would you like to know a little more about how we did what we did on this project?