easyHotel

What an interesting project!

Essentially this was Stelios doing the capsule hotel. A great idea for backpackers and budget travelers everywhere.

I wish it had been around when I was a student.

The main challenge we faced when we were asked to design a site to promote the easyHotel product was to integrate the easyHotel range seamlessly with a feed of 20,000+ hotels around the world supplied by Octopus Travel.

The challenge here was a brand, interface and technical integration one, all at the same time.

From a brand perspective, we had to be careful to avoid diluting the easyHotel message and values when adding in the feed of 3rd party hotels.

From an interface point of view, we had to make it clear that there were two groups of hotels to search. Obviously with the easyHotels being the preferred option.

From an integration point of view, we had to pull in and format the data for the 20,000 Octopus hotels to work within the format we required for the easyHotel product.

In bringing all these things together we achieved a clean, easy-to-use site that offers a huge choice as well as a few little easyHotel shaped gems!