Wickes DIY | Integrated internet marketing campaign

Portfolio_ Retail_

One of the templated email promotions we designed, created and sent.

For each campaign we created standout headline offers to engage the recipient.

Media banner campaign promoting the benefits of ordering with Wickes online.

DIY Marketing

Wickes are one of those wonderful brands that despite their size some people who aren’t in the know don’t instantly recognise.

If you happen to fall into that category then we are proud to inform you that Wickes are a major DIY brand with over 190 stores UK wide and a great client.

Wickes launched their website, set some challenging targets and we were retained to manage paid search, email marketing, SEO and affiliate campaigns for them.

Affiliate Marketing

Our affiliate campaign for Wickes launched in May 2007 and quickly turned out to be one of our biggest success stories.

The campaign was launched with a product feed, superb creative and an incentive plan that not only cut through the noise of similar campaigns – it made the affiliate community sit up and take notice.

We also handpicked the correct mix of top retail SEO, PPC, cash back and social media affiliates. We know these guys personally as well as what they specialise in, their promotion activities and more importantly how their activities dovetail into our client’s online marketing mix.

Highlights

Recruited over 1,000 quality affiliates in the first year.
230% over our revenue target in the first year
14:1 return on investment.
Wickes were nominated for Best New Merchant at the A4U Affiliate awards
We then doubled the size of the programme in the second year
Wickes are now a very happy client.

Email Marketing

To support the on-site merchandising and promotions we developed a flexible email template that allowed us to send a weekly email with 8 of the most up to date offers.

The flexibility allowed us to turn the campaign around very quickly and react to their business needs.

The email campaign was a huge success with an overall ROI of 22:1.

Paid and Natural Search

As part of our integrated strategy for Wickes, we also ran a highly successful paid search campaign.

The campaign strategy was based around product level CPA’s. It far exceeded the client’s targets with an ROI of 13:1.

We always look to empower our client’s with all of the knowledge in our agency. To help Wickes, we provided SEO consultancy that taught their copywriters the ins and outs of writing optimised copy and the art of good on-site optimisation. We took care of everything that was off-site.

We can do it for you too: If you dial us on 0141 229 1800(and ask for Garry Hamilton); If you send us a message; Or if you visit our studio

Show me the big guns

Would you like to know a little more about how we did what we did on this project?