Our affiliate campaign for Wickes launched in May 2007 and quickly turned out to be one of our biggest success stories. The campaign was launched with a product feed, superb creative and an incentive plan that not only cut through the noise of similar campaigns - it made the affiliate community sit up and take notice.

We also handpicked the correct mix of top retail SEO, PPC, cash back and social media affiliates. We know these guys personally as well as what they specialise in, their promotion activities and more importantly how their activities dovetail into our client's online marketing mix.

Highlights

• Recruited over 1,000 quality affiliates in the first year.
• 230% over our revenue target in the first year
• 14:1 return on investment.
• Wickes were nominated for Best New Merchant at the A4U Affiliate awards
• We then doubled the size of the programme in the second year
• Wickes are now a very happy client.

To support the on-site merchandising and promotions we developed a flexible email template that allowed us to send a weekly email with 8 of the most up to date offers.

The flexibility allowed us to turn the campaign around very quickly and react to their specific business needs. As a result of this, the email campaign was a huge success with an overall ROI of 22:1.

As part of our integrated strategy for Wickes, we also ran a highly successful paid search campaign. The campaign strategy was based around product level CPA's. It far exceeded the client's targets with an ROI of 13:1.

We always look to empower our client's with all of the knowledge in our agency. To help Wickes, we provided SEO consultancy that taught their copywriters the ins and outs of writing optimised copy and the art of good on-site optimisation.

We built a strong relationship with Wickes and that's something which makes us very proud.