Ultimo website

The new site we developed for Ultimo created a genuine step-change in their business.

Trading up from a simple out-of-the-box solution, the new site gave them much greater power to run their online business.

Features like merchandising components that allowed stock to be promoted at the right time at the flick of a switch; a greater range of offer types being available, advanced searching and sorting features all made the site more effective, and most importantly, a more enjoyable customer experience too.

The new site was designed as part of an upgrade for the brand too. The previous solution offered little in terms of brand value. The new site gave a slick, sexy new look and feel. We built-in features like animated category introductions to create an engaging dynamic as visitors navigated the site. We also worked with the team at Ultimo to create video content of Michelle explaining the correct measuring and fitting of bras to help customers choose the right product for them.

This is a piece of work that we are very proud of as it delivers a high-end brand experience and a seamless shopping experience all in one package.