The Four Dreams of Miss X
Agent Provocateur is a world renowned brand and we were
absolutely delighted to be asked to establish their email campaign
in support of the integrated 'The Four Dreams of Miss X'
promotion.
This exclusive collaboration between Agent Provocateur and Kate
Moss broke new ground. Genius innovators in haute couture, AP
commissioned renowned film director Mike Figgis to capture Moss in
her first acting role, resulting in four unique films: Shadows,
Scale, Exhibitionist and Narcissus.
These were the Four Dreams of Miss X. Shot in night vision these
films are intensely intimate: a beautiful woman's private dream
experiences. We were delighted with the results of this campaign -
its success was no doubt a result of the publicity surrounding the
promotion and our hard work in delivering a solid, email
campaign.