A new face for MySpa Clinics

MySpa Clinics offer a range of beauty treatments for both men and women.

When they asked us to review and improve the performance of their website we began by taking a look at what other people were doing in their sector.

We were surprised to find a general lack of quality in a sector where you'd expect attention to detail and a good eye for aesthetics would be important.

We found confusing layouts, acres of stock photography and dense, formal language. So we decided to go the other way.

We created a site using photography of real customers and the real clinics. We created new copy in a friendlier tone, and we changed the architecture to make the site more inviting and easier to move through.

The result was a user experience that much better reflected how you would like to be treated at a caring beauty clinic like this one.