A new face for MySpa Clinics
MySpa Clinics offer a range of beauty treatments for both men
and women and are very well known. So, when they asked us to review
and improve the performance of their website we began by taking a
look at what other people were doing in their sector.
We were surprised to find a general lack of quality in a sector
where you'd expect attention to detail and a good eye for
aesthetics would be important. So, having navigated our way through
confusing layouts, acres of stock photography and dense, formal
language; we decided to go in a very different direction
indeed.
We created a site using photography of real customers and the
real clinics. We created new cop, written in a friendlier tone, and
we changed the architecture to make the site more inviting and
easier to move through.
The result was a user experience that much better reflected how
you would like to be treated at a caring beauty clinic like this
one. Now, relax.