A new face for MySpa Clinics
MySpa Clinics offer a range of beauty treatments for both men
and women.
When they asked us to review and improve the performance of
their website we began by taking a look at what other people were
doing in their sector.
We were surprised to find a general lack of quality in a sector
where you'd expect attention to detail and a good eye for
aesthetics would be important.
We found confusing layouts, acres of stock photography and
dense, formal language. So we decided to go the other way.
We created a site using photography of real customers and the
real clinics. We created new copy in a friendlier tone, and we
changed the architecture to make the site more inviting and easier
to move through.
The result was a user experience that much better reflected how
you would like to be treated at a caring beauty clinic like this
one.