Boots and David Ormerod launch healthy new sites

When approached by Boots and David Ormerod and asked to maximise the Boots association, reduce customer confusion, and maximise hearing aid sales for both brands, we were game for the challenge. Each website was to have its own distinctive design; however we had to ensure the components of each site were similar and easy for David Ormerod Healthcare to manage as both sites would be using the same CMS.

Although the two sites had different designs, they both had the same functions. Both sites offered similar elements with 'find a store', 'book a test', and even an 'online hearing test' functionality. All this was backed up with engaging content pieces on the benefits of the product and the aftercare that could be provided. Their tone reflected that of a trusted family GP whilst portraying an image where a hearing impairment was absolutely no barrier to lifestyle choices.

With different promotions on each site during different seasons, it was important that the team at David Ormerod Healthcare had full control when updating the sites. We trained their team on the Umbraco content management system as it was the most practical and efficient. A great success for Boots and David Ormerod, and a great success for us.