The right words are priceless

Sainsbury's Bank asked us to help them make the product pages on their website work a little harder.

We realised that this was a two-part challenge. The first part was the words, and the second was the page layout.

After an interrogation of the site we re-formatted the product pages to follow best practices for online selling in the retail sector. This solution was both relevant to the brand as a major retailer but also offered a very simple method for customers to understand the products at a glance. In effect, we brought to life for the customer, the original Sainsbury's Bank concept that a retail approach to selling financial products would pay dividends.

Once the re-formatting of the pages was complete, we then set about re-crafting the copy. Creating clear, concise statements that clearly defined the product; removing unnecessary words and giving all copy a coherent, friendly tone.

The result of this exercise was to create product pages on the site that communicated the product more clearly, included stronger calls to action and provided only the information essential to allow customers to make a decision - A better customer experience all-round.