Making Pretty Polly Popular

Pretty Polly is one of the UK's best known producers of women's hosiery. The company has been running for over 80 years and has consistently been at the forefront of women's fashion.

We were commissioned to develop their website in order to showcase their wide range of underwear and hosiery products. The objective of the website was to effectively showcase a selection of their vast selection of women's hosiery and underwear ranges.

Pretty Polly needed a site where each range could have its own distinct personality, while still conforming to an overarching framework.

Although, not an e-commerce website, the Pretty Polly website has proven to be a powerful communication and data acquisition tool, where content managed sections allow Pretty Polly to publish news and launch new competitions in a flash.

The main design challenge when creating the Pretty Polly website was to create an all flash framework which not only has a clear hierarchy, easy to use interface and miniscule load times, but also enables each section to successfully carry its own personality and theme.

When the results came in, both Pretty Polly and ourselves were very pleased. The site saw user session lengths increase by 185%, data acquisition increase by 412% and best of all - we had one very happy client.