Global advertising campaign and new brand positioning

HTC is one of the fastest growing companies in the mobile phone industry.

By putting people at the centre of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals.

In late 2009, we worked with HTC to launch a global advertising campaign based on HTC's new Quietly Brilliant brand positioning featuring the tagline, 'You don't need to get a phone. You need a phone that gets you.'

This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.

We worked with HTC to create the pan-European brand launch campaign - an integrated strategy that encompassed television, press, outdoor and online. The campaign was focused on driving broad, global visibility and understanding of HTC's unique brand promise - that it's all about you. Rather than focusing on devices, the campaign highlights the ways in which your phone becomes part of your life.

As HTC's first global advertising campaign, it was being rolled out across 20 countries across Europe and Asia as well as in the US. Big steps, for both HTC and Equator.