It's raining again...
Highland Spring is the UK's leading supplier of bottled water,
with their sparkling water being the most popular in the UK.
Highland Spring approached us, wishing for us to provide them
with a high-quality, easy to read, visually appealing website that
delivers information on the Highland Spring brand, stimulating
interest in our activities and the bottled water market.
As Highland Spring is fiercely proud of its water source and the
surrounding area, they wanted to redesign the Highland Spring
website to more clearly communicate and endorse the key brand
attributes to all visitors and provide easily attainable
information to the different audiences.
Working closely with their already established offline brand
materials and packaging, we strived to create a site that reflected
many of Highland Springs brand values, while answering the specific
requirements of the brief.
In addition, it was important to demonstrate Highland Spring's
strong sporting credentials and the links with other partners,
therefore a specific sponsorship section was created. This helped
show that Highland Spring plays a huge part in everything from
supplying water for prestigious TV shows and awards to getting
involved in Glasgow's bid for the 2014 Commonwealth games. Also
included in the site was an application for anyone to apply for
sponsorship, no matter the scale.
To ensure that Highland Spring could respond quickly to any
media coverage regarding the environment and bottled water, we
developed a bespoke content management system which was simple,
intuitive and instant which allowed nominated Highland Spring staff
to maintain the site after launch. Furthermore, a dedicated media
and press area was created to allow users to make enquiries,
download information and check the latest news.
It was vital that the Highland Spring website must be
accessible, meeting the requirements of accessibility legislation.
Therefore an alternative non flash version was also created in a
virtually identical style to the animated site so that content was
available to the widest possible audience, granting the site a 'AA'
accessibility rating. This non flash site is immediately displayed
should the user not have flash installed or use a screen reader for
the visually impaired.
Overall, we created a site that was 'charming' and lovely to
look at, but at the same time educated users. It was important to
convey that Highland Spring is the Scottish natural
mineral water, synonymous with quality and purity.
The updated website offered an elegant, sparkling yet
informative user experience. Visitors to the site can easily
identify the core brand values of Highland Spring within the design
and content, without it being overly corporate; educating users
about what Highland Spring does to safeguard its purity with a
lightness of touch.
The site appeals to a broad range of users, the primary market
being consumers, particularly those based in London and the South,
while maintaining the Scottish profile. The site also appeals to
influential people such as health professionals, teachers and
journalists who want to be convinced of the safety, quality and
naturalness of what they and their families drink.
Since the launch, the site has attracted over 28,000 visitors,
hundreds have downloaded the useful Parents and Teachers Supply
packs, there's been a huge increase in online sports sponsorship
applications and the site now has a dedicated media centre with
access to Press Kit and latest news. Another project drenched in
success!