Working in consultancy for JWT London we developed this
campaign based on their concept.
We were dealt an exciting, but challenging task indeed; their
campaign would go live in China and Hong Kong and they had
conceived a beautifully elegant creative that would contrast with
the noisy environments of the sites it was to appear on. The real
challenge came with the need to create an animated,
realistic-looking diamond that could work within the file
restrictions of the target sites.
These restrictions meant that using video or standard 3D model
was not feasible. As a result we created a hand illustrated diamond
animated using Flash Actionscript. This took a lot of work but we
are very pleased with the result.
The clients were pleased too; the campaign was such a success
they are considering rolling it out into other Asian markets.