Gems for the Orient

Working in consultancy for JWT London we developed this campaign based on their concept.

They set us a challenging brief. The campaign was airing in China and Hong Kong and they conceived a beautifully elegant creative that would contrast with the noisy environments of the sites it was to appear on.

The real challenge came with the need to create an animated, realistic-looking diamond that could work within the file restrictions of the target sites.

These restrictions meant that using video or standard 3D model was not feasible. As a result we created a hand illustrated diamond animated using Flash Actionscript. This took a lot of work but we are very pleased with the result.

The clients were pleased to; the campaign was such a success they are considering rolling it out into other Asian markets.