BOC Edwards
This large development and SAP integration project began with
one simple realisation; that big companies like BOC Edwards tend to
think of their website as a visualisation of their corporate
structure.
This means that if you were to print out the architecture
diagram from the website we inherited and compare it with the
organisational chart of the business, the two things would be
almost identical.
This doesn't seem to be such a bad thing; after all, there
certainly is an undeniable logic to it. But from our point of view,
it is bad. The reason it's bad is that much like any other
business, BOC Edwards have customers that don't understand the ins
and outs of their corporate structure. After all, they shouldn't
really need to.
So this is where we came in. We changed the structure of the
site to mirror the business sectors and objectives of their
customers. This way the format of the site would be immediately
understandable by their customers, creating a more comfortable
environment where they could enjoy a more natural experience of the
site.
In addition we applied some retail thinking to the solution;
after all, this was effectively a shop! Instead of single products,
each item contained a host of options and detailed information
packs; in effect, it was a destination for information not just for
immediate online purchase.
The result is a far more satisfying and effective experience for
customers of all types. This project was all about turning the
world of industrial vacuum pumps on its head; and that's what we
delivered.