Twitchoo: Mapping the Health of the Nation

Equator is leading the way in creating interactive tools that not only boost social audiences and generate shares, but have a positive impact on SEO.

Twitchoo, also for AXA PPP healthcare, is currently using Twitter to map the health of the nation.

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Award Nods for Rocco Forte and The Macallan

Our shiny new websites for Rocco Forte Hotels and luxury whisky brand The Macallan have been shortlisted for The Drum Design Awards. Both sites are up for the coveted Best Interactive Design title.
The winners will be announced at the awards ceremony in April.

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Swingometer gets Equatorised

Equator has partnered with HeraldScotland to create a unique new tool giving the Scottish referendum debate a digital twist.

The Equator Twitterendum monitors the sentiment of tweets related to the referendum in real time to see who’s winning the debate on social media.

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The SXSW weekend highlights

SXSW is the one tech conference that Team Equator looks forward to all year. Creative Director James Jefferson shares his highlights at this year’s conference...

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SXSW - And another thing.....

I wrote my previous post too soon. After completing and submitting it, I went along to one last session of the day. It turned out to be a blinder. Sort of confirming my thoughts in my Day 1 post.

Joi Ito, director of MIT Media Labs, and Tim Brown, CEO of Ideo, are both undoubtedly brilliant. The panel talk, entitled The Future of Making, didn't disappoint.

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SXSW Day 1 - Where does interactive start and finish?

So I've decided to sit and write up my notes having kind of given up on today after three failed attempts to get into interesting, but oversubscribed, presentations.

I'm in a quiet corner of the enormous Austin Convention Centre, tapping away on my tablet while a queue of SXSWers snake past.

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Who says there's no such thing as an original idea?

Bridging the gap between education and industry is something we are passionate about at Equator.

We have therefore been working with the City of Glasgow College on a project to give its creative students a taste of what they can expect in the real world and also open their minds to job opportunities they may not have previously considered.

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Great Win for AXA PPP healthcare

We were delighted to walk away with another fantastic award this month, as our campaign for AXA PPP healthcare took the prize for “Best Social Media Strategy in the Finance Sector” at the Social Buzz Awards.

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Equator strategist accepted for Cross Creative

Equator’s head of strategy Kate Bordwell has been selected to take part in a prestigious training course for Scotland’s top digital talent.

The Cross Creative Special Edition training programme offers insights into cutting edge advances in digital media and potential international partnerships plus trips to San Francisco and the Silicon Valley in the US to meet some of the world’s top creative and technology innovators.

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Equator named Digital Agency of the Year

Equator won two awards at the recent Herald Digital Business Awards including Digital Agency of the Year.

We were also delighted to receive the Consumer Engagement award for our website and social media campaign for The Macallan’s The Masters of Photography competition.

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