Affiliates 101

With lines becoming increasingly blurred across the mix, we wanted to give an introductory insight into the wonderful world of affiliates, highlighting what we believe to be a few key elements of a successful affiliate campaign.

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The Future of Fashion Retailing

Is the hassle of high street shopping a thing of the past? Kate Wooding muses on the use of technology to improve customer's in-store experience. All this over a pair of jeans...

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What to Remember About 'The Right to be Forgotten'

The EU recently ruled against Google on the 'Right to be Forgotten' but is there trouble on the horizon or is this just a storm in a teacup?

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No-Nonsense Guide to Google Updates. Pt1.

Wondering what Google’s latest changes mean for your website? Confused about the menagerie that is Pandas, Penguins and Hummingbirds? Sarah from our SEO team has been looking at Google’s latest algorithmic changes and has created this no-nonsense, layman’s terms explanation of what you need to know.

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No-Nonsense Guide to Google Updates. Pt2.

In part 2 of our blog post we talk about Google's Penguin and Hummingbird updates.

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10 habits of a highly effective content marketer

There’s a lot of confusion around what content marketing is and isn’t. This post seeks to explain the difference between people who make content and those who also market it.

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Media Migration to HTML5

Since its inaugural launch as a working draft in 2008, HTML5 has been a hot topic among web enthusiasts. Designed to provide rich content on web applications and digital advertisements without the need for additional plug-ins, this latest version of HTML has signalled the beginning of a shift towards a new industry standard in building creative.

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Are You Taking a Gamble With Your SEO Strategy?

The past few weeks have seen Google take significant actions in an attempt to "clean up" organic search. Could these changes mean you are taking a significant gamble with your SEO strategy?

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Attention! Young people hate your Facebook campaign

The youth market is the golden nut that many marketers dream of cracking. It seems to inherently have the appeal that brands want, and the social cache to effortlessly share with millions of their cool friends.

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100% (not provided) is on the horizon

(not provided) is one of the most talked-about topics in SEO. Very simply, what it means is that where we used to have plenty of raw data to measure our campaigns, now we need to use different KPIs and metrics to make up for the visibility we’ve lost.

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