Link Building - Then and Now

Link building has of course been around now for a very long time. This exact name for the practice hadn’t yet been coined in the early stages, but the initial concept was there. And ever since that moment, links were being scattered all across the net.

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Top Tips to Add Value to Your Affiliate Campaign

Having accomplished a series of successful campaigns across the two most popular verticals in performance marketing - retail and travel, we wanted to share our insights and top tips to what makes a high performing affiliate campaign.

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Google Announces New Call-Only Campaigns

According to Google, 70% of mobile searchers call a business directly from search results and with a higher percentage of search queries coming from mobile devices this year than ever before, mobile advertising is becoming increasingly important.

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Facebook: There’s Life in the Old Dog Yet

With all these social platforms competing for your attention, has Facebook lost its appeal to users and consequently, value to advertisers?

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SEO and Digital Marketing Events in 2015

Learn everything you need to know about the digital marketing and SEO conferences being held in the UK this year including dates, venues and ticket prices.

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Affiliate Programmes at Equator

We here at Equator manage a number of affiliate programmes for our clients as part of the larger marketing offering. Currently we have quite a diverse portfolio of clients – everything from fashion to computer memory, and hotels to funeral planning!

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SEO Possibilities for 2015

SEO is an ever-changing field and one that contains no definitive approach. As a result, it is important to keep up to date with what is happening in the world of SEO. Even if you don’t think a certain change or advancement will affect you, it is still important as it could affect you more than you think.

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5 Practical Reasons Why PPC Is For You

In today’s online world it is becoming increasingly more important to generate a significant online presence, especially with competition being more intense than it has ever previously been. Pay-per-click (PPC) marketing is an extremely effective way of generating greater exposure on the results page and the reality is, if you’re not fighting to be there, you can bet that your competition will be.

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Mythbusting SEO: The Top 5 Misconceptions

One difficulty with explaining how SEO activities work to people outside the industry, is navigating the minefield of misconceptions there are regarding SEO.

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Is Google neutral? 4 ways of understanding search engine bias

Google is on its way to becoming the single most influential company globally. It has eclipsed its earlier achievements in AdSense, YouTube and Maps with driverless cars, green energy and life extension. It has even been suggested that Google is reorganising our brains, influencing the way we categorise and remember information.

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