Affiliate marketing is all about relationships

After coming from the public sector and starting as an Affiliate Executive, Alex Maske soon found out that affiliate marketing is all about relationships.

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SEO and digital marketing events in 2017

Once again we have compiled a comprehensive list of some of the most exciting conferences covering a variety of SEO and digital marketing topics in 2017!

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Has the Penguin 4.0 update had an effect?

It's been a few months now since Google announced their Penguin 4.0 algorithm update. SEO Manager Ian McCartney takes an in depth look at what's changed.

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Call on the search force! How to get the best out of your hotel search strategy

Competition in search is increasing within the hotel sector so how can brands drive direct bookings? We look at how combining PPC and SEO can really help!

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Google announce mobile first page indexing

Google have announced that they have begun experimenting with mobile first indexing. SEO Executive Rory Long examines how this will impact organic search.

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How to optimise your site for Black Friday

Here are our top tips for optimising your website for Black Friday & Cyber Monday sales that will help you make the most out of increased traffic volumes!

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'All you do and say is PR'

Junior PR & Social Consultant Dionne Kennedy shares how the classic phrase 'all you do and say is PR' helped her in bagging a graduate job at Equator PR!

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How organic search changes have affected the hotel sector

SEO Team Leader Gareth Evans looks at how layout changes have made organic search more competitive than ever, especially within the hotel and travel sector.

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Highlights of Marketing Society's #DigitalDay2016

Death to washing machines,Guerrilla Girls and thinking like a pirate - here are some of Display Executive Jess Strachan's highlights of #DigitalDay2016!

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How the latest affiliate strategies drive performance for hotels

In the latest of our series on changes within the hotels sector, our Affiliate Team Leader Sean Mahon discusses the latest affiliate strategies that are driving performance for clients.

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