Facebook: There’s Life in the Old Dog Yet

With all these social platforms competing for your attention, has Facebook lost its appeal to users and consequently, value to advertisers?

Read more

SEO and Digital Marketing Events in 2015

Learn everything you need to know about the digital marketing and SEO conferences being held in the UK this year including dates, venues and ticket prices.

Read more

Affiliate Programmes at Equator

We here at Equator manage a number of affiliate programmes for our clients as part of the larger marketing offering. Currently we have quite a diverse portfolio of clients – everything from fashion to computer memory, and hotels to funeral planning!

Read more

SEO Possibilities for 2015

SEO is an ever-changing field and one that contains no definitive approach. As a result, it is important to keep up to date with what is happening in the world of SEO. Even if you don’t think a certain change or advancement will affect you, it is still important as it could affect you more than you think.

Read more

5 Practical Reasons Why PPC Is For You

In today’s online world it is becoming increasingly more important to generate a significant online presence, especially with competition being more intense than it has ever previously been. Pay-per-click (PPC) marketing is an extremely effective way of generating greater exposure on the results page and the reality is, if you’re not fighting to be there, you can bet that your competition will be.

Read more

Mythbusting SEO: The Top 5 Misconceptions

One difficulty with explaining how SEO activities work to people outside the industry, is navigating the minefield of misconceptions there are regarding SEO.

Read more

Is Google neutral? 4 ways of understanding search engine bias

Google is on its way to becoming the single most influential company globally. It has eclipsed its earlier achievements in AdSense, YouTube and Maps with driverless cars, green energy and life extension. It has even been suggested that Google is reorganising our brains, influencing the way we categorise and remember information.

Read more

Google Closes Book on Authorship

A look back at Google Authorship. Now the story’s over, what’s next?

Read more

HTTPS now a ranking signal in search

Recently, Google announced that they were launching a new ranking signal within their search algorithm which would give small ranking boosts to websites using SSL/HTTPS.

Read more

Paranoid Android – the Facebook Fear

Following the announcement in April that Facebook would be splitting its messaging service, the Social Media giants have been gradually rolling out their new ‘Facebook Messenger’ app worldwide. However, the roll out has been far from smooth with many angry Android users flocking to the Android app store Google Play to vent their frustrations.

Read more

Equator Glasgow

144 Elliot Street Glasgow G3 8EX

Equator New York

41 East 11th Street 11th Floor New York 10003

© Equator, Reg No. 198148

ISO 27001 registered firm ISO 9001 registered firm ISO 14001 registered firm Microsoft Certified Partner Google Certified Partners