Social media strategy: who needs it?

Social media is often associated with chitchat and silliness. It has an image problem amongst ‘serious’ marketers, our Head of Strategy debunks the problem with the approach many big brands are taking with their social strategies.

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Say ‘goodbye’ to fan-gates. Facebook doesn’t “Like” them.

Last week Facebook announced a new version of their API, along with the news that apps can no longer incentivise users to like a page or use social plug-ins.

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You're on holiday. Your Social Media Isn't.

For the lucky among us holiday time is looming, but what do you do with your social campaigns when you're away? Our handy tips can help you plan.

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Top Digital Tips for Non-Profit Organisations

Account Executive Stephen Clarke discusses digital strategy for non-profit organisations

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Affiliates 101

Since I started at Equator on the affiliate team earlier this year, I’ve picked up what I think are a few key insights into the wonderful world of affiliates.

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The Future of Fashion Retailing

Is the hassle of high street shopping a thing of the past? Kate Wooding muses on the use of technology to improve customer's in-store experience. All this over a pair of jeans...

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What to Remember About 'The Right to be Forgotten'

The EU recently ruled against Google on the 'Right to be Forgotten' but is there trouble on the horizon or is this just a storm in a teacup?

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No-Nonsense Guide to Google Updates. Pt1.

Wondering what Google’s latest changes mean for your website? Confused about the menagerie that is Pandas, Penguins and Hummingbirds? Sarah from our SEO team has been looking at Google’s latest algorithmic changes and has created this no-nonsense, layman’s terms explanation of what you need to know.

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No-Nonsense Guide to Google Updates. Pt2.

In part 2 of our blog post we talk about Google's Penguin and Hummingbird updates.

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10 habits of a highly effective content marketer

There’s a lot of confusion around what content marketing is and isn’t. This post seeks to explain the difference between people who make content and those who also market it.

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