Attention! Young people hate your Facebook campaign

The youth market is the golden nut that many marketers dream of cracking. It seems to inherently have the appeal that brands want, and the social cache to effortlessly share with millions of their cool friends.

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100% (not provided) is on the horizon

(not provided) is one of the most talked-about topics in SEO. Very simply, what it means is that where we used to have plenty of raw data to measure our campaigns, now we need to use different KPIs and metrics to make up for the visibility we’ve lost.

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10 Years of Facebook

Who can believe that 10 years have passed since Facebook first launched? Looking at what the social media network is today, it’s clear that a lot has changed since the beginning.

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Say hello to the social app of 2014 (...so far): Jelly

It’s the latest social media app to take the world by storm but will it have the success of the likes of Instagram and Snapchat? Only time will tell but until then let us introduce you to the hot new social app...

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Is Twitter designing a new layout?

It’s barely been a month since Twitter rolled out updates to its layout but already there’s been discussion that Twitter could quite literally be the new Facebook...

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Rich snippet spam penalised

There has been speculation that Google is looking to introduce an “author rank” whereby the more authoritative an author is; the more likely their snippet is to appear.

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Transportation Ad Extensions

We all know the benefits of Adwords ad extensions – increased PPC real estate, strengthened CTRs and ultimately a direct path between your target user and a conversion on your site. Who would have thought this ‘path’ could be applied more literally?

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A New Year and a new look for Adwords

Forever a proponent of change in the SERPs, Adwords is no different when it comes to its own interface. For some of us (where the changes were implemented as part of Google’s quiet roll-out during last year) the new look will be less, well, new but for others, the interface looks quite a bit different. So what’s changed specifically?

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Giving the users a voice

Following last year’s launch of the ‘mute’ button in the corner of Display ads, Google is taking this to the next level and specifically asking users what they didn’t like about the ad they just muted.

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HTML5

Flash really has been the go-to format of choice with lovely little gifs as back up. The IAB is hoping to change this standard, however, bumping out Flash for HTML5.

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