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Equator went along to the Content Marketing Bootcamp yesterday for a full day of content marketing thought leadership with speaker John W Hayes. The talk was inspired by Hayes’ best-selling book on Thought Leadership Marketing.
There was blood, sweat, tears ….. and more sweat as Team Equator successfully completed the Great Scottish Run, raising an incredible £1,130 (and counting) for Yorkhill Children’s Charity.
Technology has developed beyond our expectations in recent years, and we are now seeing an increasing amount of software and devices which could change the way we experience retail brands online.
If you are already a major fan of apps like Vine and Instagram video then it’s more than likely that MixBit is going to be your new, favourite social media toy.
It doesn’t have the snappiest name – but we are loving the Google Street View Hyperlapse that allows you to create instant timelapse films of everything from your journey to work to Route 66.
The freshest thing on the web this week is Mentos' homage to the Anchorman phenomenon. As the world eagerly awaits the return of Ron Burgundy, the brand has launched Mentos Fresh News - the first channel dedicated to news about you.
In our world there are lots of tech conferences. But only one worth making a 20 hour pilgrimage to. The biggest and best – South-by-South-West. Our Creative Director James Jefferson shares his experiences of this year’s conference in Austin, Texas.
We are going global with the launch of offices in New York and Kiev.
Equator has opened a studio in Manhattan where we are planning to have 15 staff offering a full range of digital marketing services by the end of 2013. Aggressive expansion plans will take it to around 70 by 2016.
Saturday morning we set off to meet at 8.30am - two of us with particularly sore heads. After driving around for 20 minutes, we eventually found the start of the walk. It is here the different adventures begin as Brent raced up the hill and abandoned most of the girls.
Since February 2011 a group of Equatorites have been embarking on hill walks around Scotland to build up to the Ben Nevis climb for Neil’s Wheels charity.