Colouring-in and beyond. Need to Knows for a Designer in a Digital Agency

Crack open a designer in a digital agency and start poking around. You’ll find a heavily loaded job description and probably a lot of coffee.

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GIF v GFY

Is it time to wave goodbye to our old friend the animated GIF? The new kid on the block is the GFY. Check out our infographic.

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Cross Creative - Creating your personal strapline

How do you summarise what you do in a few seconds – and make it intriguing? How do you make people want to find out more about you?

These were the questions we aimed to answer on Thursday’s Cross Creative Special Edition course. Our trainer, Cordelia Ditton, helped us create straplines for ourselves. It was even more difficult than we thought.

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First impressions of Cross Creative Special Edition

What feels like a cross between the first day of school, a therapy session and the beginning of a great adventure?
The closest I’ve come to this feeling was last Thursday, at the opening session of Cross Creative Special Edition. It’s an eight-month long course for women in digital.

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Prestigious design award for The Macallan

Equator’s website for luxury whisky brand The Macallan has received one of the most prestigious accolades in the design industry.

www.TheMacallan.com was named website of the day by the Awwwards jury, consisting of eminent bloggers, designers and programmers from across the globe.

The site will now appear in the Awwwards annual book - The 365 Best CSS Websites Around the World – and go forward for the “site of the year award”.

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Achieving Omnichannel Without Omnichaos

‘Omnichannel’.

It’s a popular buzz word at the moment and don’t us geeks love a buzz word. Everyone wants to be omnichannel. But what is it?

Equator recently presented its thoughts on how to achieve omnichannel without 'omnichaos' at the Figaro Digital conference in London and was asked to write an article on the subject for Figaro's magazine.

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Á louer – a shop front installation by Niklas Roy

Canadian creative inventor Niklas Roy developed an attention grabbing window display in Quebec recently to help the empty retail space find a new tenant who would “care about it”.

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For every second on the internet…

We appreciate a great website when we see one, so we were delighted to stumble upon this custom built webpage from designly.com

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Achieving Omnichannel Without Omnichaos

By James Jefferson, Creative Director

The other day, I was asked to present at the Figaro Digital Conference at The Royal College of Physicians in London. (#figdigconf). I decided that it would be a great opportunity to share our thinking on a new buzzword we’ve been hearing a lot about lately – Omnichannel.

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How to design a responsive website

With mobile internet users set to surpass desktop internet users in the US by 2015, with tablets becoming more popular, and even with TV internet usage increasing, it’s important for companies to provide a great user experience for all their visitors no matter what device they’re on. How does responsive design help us do this? Well, by allowing us to create one website solution that is flexible for different screen widths. It uses flexible grids and clever styles to present the same content to a user, but displays that content in a format that suits the width of the device. Check out this beginner’s guide to responsive web design for a more detailed introduction.

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