Affiliate marketing is all about relationships

After coming from the public sector and starting as an Affiliate Executive, Alex Maske soon found out that affiliate marketing is all about relationships.

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Has Trump made Twitter great again?

Equator PR & Social Media Consultant Ishbel Macleod looks at whether US President Trump's tweeting could signify a revival for the social media platform.

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INSP exhibition celebrates street papers from across the world

On the 9th of February, Equator helped to unveil 'UNCOVERED: still homeless, still and issue' an exhibition celebrating street newspapers around the world.

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Equator creates unique exhibition for global homeless network

Equator has partnered with the international charity, International Network of Street Papers (INSP) to create a unique, interactive exhibition at the Lighthouse in Glasgow.

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Helping educate refugees: Diary of a digital classroom

Lindsey Carr, driving force behind our classroom in a box project, provides a diary of her recent experiences at the Dunkirk camp in Northern France.

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Equator helps educate child refugees in digital classroom

Steven and Lindsay from Equator's innovation team are travelling to Dunkirk refugee camp to help bring educational support to child refugees living there.

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SEO and digital marketing events in 2017

Once again we have compiled a comprehensive list of some of the most exciting conferences covering a variety of SEO and digital marketing topics in 2017!

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Has the Penguin 4.0 update had an effect?

It's been a few months now since Google announced their Penguin 4.0 algorithm update. SEO Manager Ian McCartney takes an in depth look at what's changed.

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Call on the search force! How to get the best out of your hotel search strategy

Competition in search is increasing within the hotel sector so how can brands drive direct bookings? We look at how combining PPC and SEO can really help!

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To hate or automate? That's not the question

"Do we need to automate to innovate?" Aileen Larkin recently attended a TedxGlasgow talk where the impact of technological change on society was discussed.

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