Three Equatorites went back to school on 15 November as part of BIMA’s Digital Day, to help teenagers learn about the career opportunities in the digital arena.
Innovation Director Martin Jordan, Marketing Director Fiona MacPherson and SEO Manager Natasha Walker packed their backpacks and got their lunch money out for a day at Bellshill Academy.
The morning saw the trio explain the digital environment to 30 graphic design, art and digital students from 5th and 6th year, as well as give a few examples of some of the projects we at Equator have carried out.
It was great to see the pupils get involved and realise the opportunities for their talents in the world of marketing.
After a delicious school lunch, it was back to the classroom for a special challenge.
The pupils were split into groups and given a choice of three briefs – one from Standard Life, one from TATA Communications and one from Cancer Research UK – and asked to create a solution.
Cancer Research tasked Digital Day students to think of a new creative digital solution to raise awareness of the obesity crisis amongst young people, help them make smarter choices and live healthier lives.
Standard Life’s brief was to design a fun game using the technology that pupils have at home or at school to get young people interested in making and saving money.
TATA Communications asked pupils to come up with a digital idea to help tackle some of the key issues for disadvantaged communities, using only three forms of technology: smartphones, laptops and drones.
No budgets were set for the briefs, so the teenagers were able to let their imaginations run wild: Martin, Fiona and Natasha loved to see the enthusiasm, ideas and thought process from the Bellshill pupils.
After planning the ideas, the groups presented their solution in a Dragon’s Den style pitch, with the best entries entered into BIMA’s competition for the opportunity to win prizes such as theme park tickets.
The team had a great time at Bellshill Academy and are looking forward to welcoming some of the students to Equator for work experience in the near future!