Google recently announced that Search Funnels data will now be
made available in the campaign, ad group, keyword and ads tabs of
the AdWords interface.
The Search Funnels data can be added to the various tabs via the
customise columns option and makes available data such as assisted
clicks, click assisted conversions and the ratio of click assisted
conversions to last click conversions.
Having Search Funnels data available in the various tabs of the
interface makes identifying keywords that make an important
contribution to conversions but are not necessarily a strong source
of last click conversions, quicker and easier. This in turn makes
the process of establishing a fuller measure of the value of
keywords simpler and allows them to be prioritised appropriately in
campaigns with a view to generating yet stronger results.