Last week, Twitter launched a new social video sharing service -
Vine. Available as a separate App from the Apple Store for iPhones,
Vine allows users to share short 6 second clips, much like Twitter
only allows short 140 character messages.
"Like Tweets, the brevity of videos on Vine inspires
Michael Sippey, Twitter's vice president of product.
Having been compared to
Instagram, Vine allows users to easily edit their videos and
share instantly on their Twitter feed. Already being used to
reports, several brands have also began experimenting with the
new platform. From
Urban Outfitters' dogs to a Coffee shop showing
off how they make a latte, Vine is proving to be a popular and
inexpensive way to advertise products and add further value to the
With some glitches
still needing to be addressed and
Facebook blocking the app's compatibility shortly after
release, Vine hasn't gotten off to the smoothest of starts but is
certainly showing strong promise in the world of social should
Twitter maintain it correctly.
If you're wondering what Vine could add to your social outreach,
why not drop us an email?