Is television about to get more social? More and more of us
these days watch our favourite programmes with one eye on the
screen and the other on social media - and many of us will have
been turned on to new shows or news events after seeing a post on
Twitter or Facebook.
And the social element of television is getting stronger all the
recent study found that 39% of people use social media to help
them find new and interesting television shows to watch.
It's no surprise, then, that the broadcasters are looking for
more ways to join up their product with social media. Channel 4's
forthcoming 4Seven catch-up service was announced recently, and it
looks like this will be a television channel with a difference -
its schedules are to be based on the buzz created by social media.
Channel 4's chief executive David Abraham says "It will
schedule the main channel content that is creating noise - amongst
social media, bloggers, commentators and of course via contact our
viewers have directly with us - and incorporate this buzz into the
look and feel of the channel"
We think this could be an exciting move forward for social
television, both for consumers and advertisers. As the famous song
says, "The revolution will not be televised". Maybe not, but we
could be about to witness television is being revolutionised!