Social television for summer lift-off?

Is television about to get more social? More and more of us these days watch our favourite programmes with one eye on the screen and the other on social media - and many of us will have been turned on to new shows or news events after seeing a post on Twitter or Facebook.

And the social element of television is getting stronger all the time: a recent study found that 39% of people use social media to help them find new and interesting television shows to watch.

It's no surprise, then, that the broadcasters are looking for more ways to join up their product with social media. Channel 4's forthcoming 4Seven catch-up service was announced recently, and it looks like this will be a television channel with a difference - its schedules are to be based on the buzz created by social media. Channel 4's chief executive David Abraham says "It will schedule the main channel content that is creating noise - amongst social media, bloggers, commentators and of course via contact our viewers have directly with us - and incorporate this buzz into the look and feel of the channel"

We think this could be an exciting move forward for social television, both for consumers and advertisers. As the famous song says, "The revolution will not be televised". Maybe not, but we could be about to witness television is being revolutionised!

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